1. Who We Are

The Foxx Den Initiative is operated by:

For the purposes of UK data protection law, the organisation named above is the controller of the personal information described in this policy, unless we explain otherwise.

2. Information We Collect

The information we collect depends on how you interact with TFDI. It may include:

• your name;
• email address;
• telephone number;
• business or organisation name;
• job title or role;
• website address;
• information included in enquiry or contact forms;
• information submitted when applying for a funded place or programme;
• information relating to Guild membership or participation;
• information supplied when becoming a supporter or partner;
• communications you send to us;
• technical information such as IP address, browser type and device information;
• cookie and analytics information where applicable;
• records relating to services, payments or support we provide.

We may also receive information about you from an organisation that refers or introduces you to TFDI. Where appropriate, we will tell you when this has happened and explain how we intend to use that information.

3. How We Use Your Information

We may use personal information to:

• respond to enquiries;
• manage applications for funded places or programmes;
• provide TFDI services and support;
• administer Guild memberships and community participation;
• manage relationships with partners, supporters and suppliers;
• process transactions and maintain financial records;
• communicate important service or programme information;
• manage events, workshops and other TFDI activities;
• operate and improve the TFDI website;
• understand how our website and services are being used;
• protect the security of our website, systems and users;
• meet legal, regulatory and accounting obligations;
• send marketing communications where we are legally permitted to do so.

4. Our Lawful Bases

UK data protection law requires us to have a valid lawful basis when we process personal information. The appropriate basis depends on why we are using the information.

Where we rely on legitimate interests, we consider whether our use of the information is necessary and whether those interests are overridden by your rights and interests.

5. Who We May Share Information With

We do not sell personal information.

We may share information with carefully selected service providers where this is necessary to operate TFDI, including:

• website and hosting providers;
• email and communications providers;
• community or membership platforms;
• payment processors;
• analytics and website-security providers;
• accountants, legal advisers and professional advisers;
• IT and technical support providers;
• programme or delivery partners where appropriate.

We may also disclose information where required by law, regulation, court order or another lawful authority.

6. The Den Directory & Public Profiles

TFDI may offer supported businesses the opportunity to appear publicly in The Den Directory.

We will not publish a participant’s personal or business profile merely because they have received support. Public profiles will be handled separately and appropriate permission will be obtained before information intended for publication is made publicly available.

Participants may be able to provide updates to their profiles over time so that their business journey can be followed and celebrated.

7. International Data Transfers

Some technology providers used by TFDI may process information outside the United Kingdom.

Where personal information is transferred internationally, we will use appropriate safeguards required by applicable UK data protection law. These may include adequacy regulations or approved contractual safeguards.

[REVIEW THIS SECTION AGAINST YOUR ACTUAL PROVIDERS BEFORE PUBLISHING.]

8. How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, accounting, contractual and regulatory requirements.

Different information may therefore be kept for different periods. When information is no longer required, we will delete it or anonymise it where appropriate.

Certain financial and transaction records may need to be retained for longer periods in order to comply with legal and accounting requirements.

9. How We Protect Information

We use reasonable technical and organisational measures designed to protect personal information from unauthorised access, alteration, disclosure, loss or misuse.

However, no website, email system or internet transmission can be guaranteed to be completely secure.

10. Cookies & Similar Technologies

Our website may use cookies and similar technologies for essential functionality, security, preferences, analytics and other purposes.

Where consent is required for non-essential cookies, those technologies should not be activated until the appropriate consent has been obtained.

You can manage your preferences using the cookie controls provided on the website.

For further information, please see our Cookie Policy.

11. Marketing Communications

We may contact you about TFDI where you have asked us to do so or where we otherwise have a lawful basis to send the communication.

You can unsubscribe from marketing communications at any time using the unsubscribe option provided or by contacting us.

Service messages relating to an existing account, application, programme or transaction are not necessarily marketing communications.

12. Your Data Protection Rights

Depending on the circumstances, UK data protection law may give you rights including:

• the right to be informed about how your information is used;
• the right to request access to your personal information;
• the right to request correction of inaccurate information;
• the right to request deletion of information in certain circumstances;
• the right to request restriction of processing in certain circumstances;
• the right to object to certain processing;
• the right to data portability where applicable;
• rights relating to certain automated decision-making and profiling;
• the right to withdraw consent where processing is based on consent.

These rights are not absolute and may depend on the circumstances and the lawful basis on which information is being processed.

13. Complaints

If you have a concern about how we use your personal information, please contact us first so that we have an opportunity to address it.

You also have the right to raise a concern with the UK’s data protection regulator, the Information Commissioner’s Office (ICO).

Information about making a complaint is available from the ICO at ico.org.uk .

14. Changes To This Privacy Policy

We may update this privacy policy as TFDI develops, our services change or legal requirements are updated.

The latest version will always be published on this page.

Last updated: [14 August 2026]